Oxford Seminars

I was the lead on the design of the Canadian version of the website. The design increased page views, decreased bounce and exit rates, and increased the conversion rate.

The header the footer of the site was in place from the previous design. Updates were made using a custom content management system.

 

 

Community Living Peterborough

The non-profit agency did not have the funds for a sophisticated website. The content editor and CSS content was written by a third party company. I designed all of the images and layout, and wrote and edited all the text.

The updated design improved the functionality of the site, increased the navigation, and decreased the bounce and exit rates.

Queen’s Hospitality Services

When I started as Marketing & Communications manager, it was evident that the website had too many pages, and the flow of content was abrupt and didn’t allow visitors to navigate through the website.

Using Google Analytics, I determined the highest viewed pages and created three visible links underneath the carousel on the index page. I also added image links on these top three pages to encourage further navigation into the site.

In addition to the updates, I increased the promotion of the website on social media, campus posters and digital marketing on campus. Navigation to and within the site increased. The bounce rate to the highest viewed pages, which was quite high, decreased.

Jarvis Collegiate Institute

I was hired by the Vice-Principal of the school within the Toronto District School Board to update the high school’s website. Their existing website was extremely out of date and they had issues with their server.

I created the website using a template from WordPress. After I created the site, students would continue running the site so it was important that the updating process was to be easy.

The template, images and text was selected by the client. The new website has increased value to the school’s brand and parents are happy to have updated class and teacher information.